Sunday, May 20, 2012                                                               480 - 503 - 0700

IT Solutions and Computer Repair

Complete Computer Repair, Networking and Web/Systems Programming Technology, Search Engine Optimization

Archive for September, 2009

search-market-share-oct-200SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO – from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings.

The majority of web traffic is driven by the major commercial search engines – Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Popularity: 30% [?]

We usually talk about removing programs and processes from starting up at boot. But what if you want something to load each time you startup your computer? It is a scientific fact (not really) that humans have a predetermined amount of clicks in their index finger. If we exhaust that amount by doing redundant tasks each day, such as, launching the same programs each time we boot, our finger will eventually be unable to bend in the clicking gesture. Therefore, it is best to save your clicking capabilities and launch popular programs automatically each time you reboot Windows.

The simplest way to do this is to right-click the icon that launches the program you usually execute and select “create shortcut.” Left click once to grab that icon and slide it down to the Start menu, then up to Programs, then over the Start up folder and drop it in there. You can put as much in there as you want, but we recommend keeping it light. For instance, I always immediately load Outlook and IE each time I boot up. So I created start-up shortcuts for both of them and dropped them into the startup folder. Each time I restart Windows they automatically load. This saves me two clicks per day, or over 700 clicks a year. I can spend the time I save clicking on maybe taking a power nap, pondering my existence, or maybe even doing a single push-up. No matter what you do with the time you save clicking, it will not be wasted on redundant tasks.

Popularity: 21% [?]

Microsoft Windows has been in the news a lot lately and not for good reasons. Computer security is once again in the forefront of Windows-bashing commercials and other negative propaganda. Conficker is the latest in the wave upon wave of viruses and malware devastating the PC community. Just how can normal people protect themselves if they are using computers? We are listing some of our top suggestions and tools for keeping Windows clean. While some of these tips may seem difficult or extreme, it is part of our responsibility as Internet users to keep our systems virus free. Only then, can the email and the World Wide Web be a safe place to compute.

For God’s Sake, People,  Update Windows!

Updating Windows is the primary defense against viruses and malware. Users of more modern version of Windows can specify in the Security Center to have updates automatically download and install. There is a setting, however, to have updates download and NOT install. This is probably due to businesses wanting to control what is pushed through in an update. For instance, some companies may not want Internet Explorer 8 to automatically install because it could break the way they do business. But if you’re a home user, there really is no reason not to have Windows download and install updates automatically. If you do not let Windows handle it, you could find yourself behind in security patches and your system might already be compromised. If you try to visit Windows Update but can’t, you might already be infected. Try running a scan from http://safety.live.com/ to make sure you’re not.

Change Your Email Account

It’s not a bad idea to change your email account every year or two. It is only a matter of time before you get on some type of mailing list. With Gmail, Hotmail, Yahoo Mail and other free services available, you can create new accounts quite easily. This helps purge yourself from mailing lists that hackers buy and send you phishing emails and attachments that contain viruses. Since email and attachments are the primary mode for worms to propagate, making your email address a moving target will help keep you off their radar.

Change Your Password

Change it today. You know you’ve had it for several months or even years. Change it and make sure it is secure. You can use a password checker to test it’s strength. Also, consider coming up with a system to help you remember. A strong password will have upper and lower case letters, numbers and even symbols. You can use something like “TiMhPt2P!”. In this password example, we used the first letter from this phrase: “This is my hard password thanks to PCTechBytes!”. We alternated upper and lowercase, used the number two to represent “to” and put an exclamation point on the end for a symbol. It’s also more than eight characters, which is considered the minimum for a password. Using the password checker, this was considered STRONG.

Do not run as Administrator

Windows XP users are generally logged in as Administrator unless they specifically create an account and make it a Limited User. Malware and viruses have a harder time installing themselves in this mode, so make sure you create a Limited User account. When you need to install something, you can often right-click the install file and choose “run-as” to login as the Administrator. Occasionally, you may need to restart and login as Administrator to install a program. You should do the same in Vista, but do not disable the “annoying” UAC (User Account Control) that pops up wanting a confirmation when changes are made to this system. UAC is there to help protect you.

Reinstall Windows Once a Year

This is the biggest pill for most users to swallow. But we have to assume that eventually any system will become infected with some type of malware. In order to ensure that you are not operating on a system for an extended period of time, you really should reinstall or perform a factory System Recovery every year. Consider it Spring Cleaning. Windows really will run faster and you’ll be getting rid of things you don’t want or need anymore. It also forces you to backup regularly, which you should be doing anyway. Keeping your data backed-up, keeping your system disks organized, and having a reinstall system in place (complete with serial numbers and passwords for Windows and other major applications) will ensure the reinstall goes quick and easy. After the reinstall, make sure you immediately visit Microsoft Update and spend some time getting all of the necessary security patches that will make help make your system secure.

Popularity: 24% [?]

If you receive the error “Internet Explorer cannot display the webpage” there are several things you can try to resolve the issue. We first need to decide if the problem is related to your network connectivity, the website, or a problem with your browser. This is why we often recommend users have at least two web browsers on their computer. If you use Internet Explorer and something happens to it, you may not ever be able to get online without reinstalling Windows or doing a system restore. You should also have a secondary user account on the machine just in case, as this gives you the added benefit of having different settings and rights, would could contribute to someone losing their access due to malicious code or accidentally deleting a file they should not have. You also need to make sure the problem is not specific to that website. It’s possible the site simply might be temporarily down.

Suggestions to Fix Internet Explorer Cannot Display the Webpage Error

Reboot the computer – It’s a little known fact that 99 percent of all strange computer errors can be fixed simply be rebooting the computer. If that doesn’t work, shut the PC completely down for a while then power up to see if the problem still exists. We won’t go into why this works, but it might, so give it a try.

Power Cycle the Network – Shut down the computer, unplug the router and unplug the modem. Power them back on in the reverse order. This will help clear up any IP and DNS problems you might be experiencing.

Check your IP address- Go to Start > Run and type cmd and hit OK. At the prompt, type ipconfig /all and make sure you are getting an IP address local to your network, such as 192.168.x.x and NOT 169.254.x.x. The latter IP address beginning in 169 is a made up IP address Windows uses when it cannot get one from the DHCP server, which is usually your router or Internet Service Provider.

Try A Different Web Browser- If you have a second web browser, such as Firefox, give that a try. If you can connect with the other browser, try resetting your Internet Explorer by opening the browser and going to Tools>Internet Options>Advanced tab>Restore.

You can also try deleting your temp files and refreshing the browser window by hitting the F5 key. But this type of problem is often network related and can be fixed by confirming all connections and IP addresses are correct.

Popularity: 68% [?]

How to improve computer speed is one of the top questions technicians get asked. There are numerous factors that affect your PC’s performance, and there’s a lot you can do to speed things up. Most of these suggestions would fall under the normal computer maintenance category, but some include optimizing settings and improving the hardware of your machine. Any newer computer should certainly be fast enough for most applications. Older computers will likely require some kind of hardware upgrade. Here are some tips to help you get the most out of your computer:

Reformat and Reinstall Windows

I know many techs believe this is taking the easy way out. Some of them say if you’re skilled enough, you should be able to reach down into the innards of Windows and grab a handful of PC sludge and yank it out, leaving the current installation intact. Sure, that can be done, with great effort and cost to the end-user. Even if the end-users perform this task themselves, it will take much longer with increased chance of problems than it would have been to simply backup and reinstall Windows.

Optimize Start-up Items and Organize Data

For those who do not want to go the route of re-installing Windows there are alternatives that can help speed things up a little. The first thing to do is go into the Control Panel and uninstall any old programs you know you will never use. Programs you do not use might still be loading into memory when you boot the computer. The second thing to do is run a Disk Cleanup. This is found in the System Tools are of your Start menu. Remove items in the Recycle Bin, old Temp files, and anything else you do not need. This will free up a chunk of hard drive space. The next thing to do after that is run Disk Defragmenter. By removing programs and old files and then re-organizing that data, you have optimized the way your computer accesses data on the drive.

Use MSCONFIG To Prevent Programs From Loading

MSCONFIG is a system configuration utility in Windows that helps you configure the way Windows boots. You can get there by going to Start>Run and typing msconfig and hit OK. Look for the Startup tab and scroll through the items and uncheck anything you know does not need to start each time you boot your machine. You can still access these programs, they just won’t load into memory when your PC boots.. Typical programs in this list will be AOL items, Media Player tools, and program updaters. You will need to restart the machine. Once done, see if there are still unnecessary icons down by your computer’s clock. If there are, you can right-click most of these and go though their preferences to find an option to prevent it from starting at boot.

Install More RAM and Update Your Video Card

Some call in RAM, some call it memory. No matter what you call it maxing out your computer’s RAM will be the easiest and cheapest upgrade you can do for your computer. If you’re not sure how much memory your computer can take, visit a site like Crucial.com that has a memory configurator tool to help you figure out how much you already have and how much RAM you can add. You might realize you have to throw away your old memory to buy more. For instance, if your computer has two slots and is capable of 2 GBs of RAM, each of those slots might already be filled with two 512MB sticks, giving you half of the memory your system is capable of using. Tossing those sticks out and buying two 1GB sticks is the only option you have to max it out.

Upgrading your computer’s video card to something more modern can take the processing burden off of your CPU. Check your motherboard and see what it’s capable of using. If you use graphics-intensive tools like Photoshop, or if you’re a gamer, a new video card will be costly but will also speed up your machine. Due to the high cost of video cards, however, you might want to see if you’re satisfied with the RAM upgrade before you make this purchase.

Other Tweaks to Speed Up Your Computer

Some other things you can try in Windows is turning off screen savers, turn off the Aero Glass effects in Vista and go with a more minimalistic theme. You should also scan your computer for malware and viruses from within Safe Mode and Update Windows so you have the latest security patches. All of these tips will help improve computer speed. But we’re still sticking with our original recommendation of backing up and reinstalling Windows. Just make sure you have all of the disks, certificate keys and complete backups before you proceed.

Popularity: 19% [?]

Web Search Strategies introduces the best ways to use search engines to find information on the web. The video uses real-world examples that illustrate ways to reduce useless results. The video includes:

  • How search engines work
  • Picking the right key words
  • Using quotes and the minus sign
  • Combination’s of strategies

Popularity: 19% [?]